SHRADDHA KULKARNI
Hi, I’m Shraddha. I’m into product management and all things vibe coding. This is my corner of the internet where I share my work, unfinished projects, imperfect experiments and whatever I’m curious about right now.Want to get in touch? Or just say Hi? LinkedIn, email, TwitterUnique abilities:
Substack writing, reciting 100 digits of π from memory, knowing all the BMTC routes in BLR by heart, befriending every apartment cat, recognizing obscure Punjabi songs
If you are recruiting for product related roles here is the Link to My Resume
About Me
Hello! I’m Shraddha, the less furry one on the right. Sadly that cute cat isn’t mine.I work at ZS Associates, a boutique mgmt consulting firm, on the Artificial Intelligence and Analytics side. Right now, I'm part of the MAX.AI team, where I help major pharma clients deploy enterprise-grade GenAI agents.I spent my college weekends city-hopping for debate competitions, winning over 40 awards at national and international levels.
The best way to learn about me is through the people I've worked with:
➜ LinkedIn recs from past teammates
➜ College senior on my debate journey
➜ College junior on my club leadership
➜ From orgs training future debate champs
My corporate story
Areas of interest: Product management | AnalyticsBefore working on ZS’s GenAI product Quill, I worked on analytics projects for hospitality clients. I used SQL and Python to turn unstructured data into business insights for hotel chains with millions in revenue.In my 2 years in corporate, I’ve led teams that won multiple client awards. I received the Most Valuable Player award at my firm, competing with over 150 colleagues across our India and Argentina offices. I also won ZS’s Impact Award for delivering a GenAI solution for ZS’s largest client account.Along the way, I mentored new hires and made tons of amazing work friends along the way.
A little bit of this, a little bit of that
🎓 I am a Kannadiga, and I live, work, and love BLR. I graduated in Electronics from R.V. College of Engineering (loved college, but it’s a degree I no longer use)🧠 Interned at Baker Hughes (a General Electric company), where I got my first exposure to B2B business in oil and gas and did some automation work using Java and Spring (learned how a company with ~57,000 employees operates)🌱 Started applying to consulting jobs because I wanted to work on the business side as well and not be involved solely in techThat led me to management consulting and ZS Associates, where:🌴 I worked on a hospitality analytics project for one of the largest hotel chains in the U.S., where we used analytics to decide pricing and discount strategies and manage end-to-end hotel revenue.🤖 Now I work at MAX.AI, where I work on Quill, an AI-driven platform that helps pharma teams speed up MLR (Medical Legal Regulatory) reviews, the mandatory process for approving compliant medical and promotional content.
Apart from work, here’s what fills my cup:
💗 Financial Literacy Educator:
I have been creating financial literacy videos for The Apprentice Project for over a year. (DM me for video samples!)💗 Debate Judge & Competitor 🔗 Link to My Debate CVMy entire personality in college revolved around being a debate nerd. I have competed in 50+ British Parliamentary debates, won 40+ awards, and judged 20+ competitions. I was an invited and remunerated judge at IIT Bombay, IIM Indore, NLS Bangalore, and more.💗 Bharatanatyam Dancer:
I’ve always loved dancing, so my parents signed me up for Indian classical dance classes. I ended up doing Bharatanatyam for over 10 years and finished 4 exam levels.💗 Before the 9 to 5:
Before the 9 to 5 and on weekends, you’ll find me cooking, watching YouTube video essays, going on long walks, journaling, and catching up with friends across time zones.My 6 journals are where I store notes on interesting ideas from articles, books, tweets, and YT videos.
Proof of Life
WORK
Open to exciting Product Management opportunities
🏢 Current Role: Product Management / Customer Success at ZS Associates
Project – GenAI Deployment for a Niche Pharma Use Case (2025 & 2026)🔸 Fast-tracked promotion, achieving in 4 cycles what typically takes 5.
🔸 Worked on ZS’s GenAI product Quill, helping use LLMs to speed up MLR. MLR is the review of pharma content by medical, legal, and regulatory teams. Quill uses LLMs to check if medical documents are compliant instead of performing manual checks.
🔸Received ZS’s Client Impact Champion Award for on-time project delivery with exceptional quality and rigor.Project – Hospitality Analytics (2023 & 2024)🔸 Pricing and Profitability Strategy for a leading U.S. hotel chain.
🔸 Advanced Data & Business Analytics.
🔸 Awards and Recognition @ ZS.
🏢 Baker Hughes (General Electric) | Project Report
🔸 Developed & automated solutions using CronJobs for efficiency
🎓 Cisco Center of Excellence at RVCE | Project Report
🔸 Crowd Management using BLE and OpenPose
🔸 Deep Learning for Airport Security: Advanced Object Detection with YOLOv3
🎓 RF Antenna Intern | Project Demo Video
🔸Antenna Engineering
🔸Business Exposure to the Semiconductor Industry
Work
📍Current Role: Product Management / Customer Success at ZS Associates
Project – GenAI Deployment for a Niche Pharma Use Case (2025 & 2026)★ Awards and Recognition:
Won Client Impact Champion Award for pulling crazy hours with my team to deliver a key feature for ZS’s Quill Product, used by one of the world’s biggest pharma clients★ I work on the Quill Team at ZS. Quill helps with MLR. In the pharmaceutical industry, Medical Legal Review (MLR) is the process where medical, legal, and regulatory experts carefully check all promotional and scientific documents, such as ads, brochures, websites, manuscripts, and patient materials, to ensure they are accurate, scientifically truthful, comply with regulations, follow company policies, properly reference data, do not mislead, and protect the company from legal or regulatory risks before being shared with healthcare professionals or the public.★ On product team for Quill, I help with product solutioning, oversee deployment, validate end-to-end functionality, ensure the product meets user and business requirements, and iterate based on client feedback.Project – Hospitality Analytics (2023 & 2024)★ Awards and Recognition:
Earned the ”Most Valuable Player” award among 100+ peers across India and Argentina for high quality of work, led the training of a team to win the ”Most Meaningful Client Impact” award.★ Pricing Profitability Strategy:
Managed $20M in monthly revenue across 30+ hotels, driving 8% YoY growth by optimizing pricing strategies through data analytics, market trends, and demand forecasting to maximize profitability.★ Advanced Data & Business Analytics:
Leveraged SQL and Python for demand forecasting, segmentation analysis, price elasticity modeling, competitor benchmarking driving insights that optimized revenue across 1,200 hotels★ Leadership:
Deputy lead of a 13-person team, mentoring new joiners and equipping members with SQL skills to extract insights from unstructured data, optimizing hotel revenue during high-footfall nights and navigating slow seasons
Work
🛠️ Baker Hughes (General Electric) | Project Report
★ Implemented automation solution:
Automated e-commerce report generation using Java and cron jobs, saving 12+
hours/month and optimizing shopbakerhughes.com reports for B2B decision-making in the oil & gas industry.★ Gained industry insights, understanding B2B operations in oil & gas and renewable energy while working on the Baker Hughes website.
Work
📟 Cisco CoE, RVCE | Project Report
🔸 Crowd Management using BLE and OpenPose:
★ Developed and implemented a real-time crowd management system integrating OpenPose-based pose estimation and Bluetooth Low Energy (BLE) beacon localization to detect and manage overcrowding.★ Achieved 40%+ accuracy in multi-person tracking, reducing response time for overcrowding alerts by 90%, and enabling authorities to take proactive crowd control measures within seconds using existing CCTV infrastructure.
🔸 Deep Learning for Airport Security: Advanced Object Detection with YOLOv3:
★ Developed an AI-driven crowd management and safety solution leveraging YOLOv3 to enhance object localization in airport security scans, enabling real-time detection of dangerous items with improved accuracy.★ Enhanced model performance through hyperparameter tuning and data augmentation, achieving a 5–8% reduction in False Positive Rate (FPR) compared to baseline YOLOv3 models, resulting in more accurate and reliable threat identification in high-security simulations.
Work
📶 RF Antenna Intern | Project Demo Video
★ Antenna Engineering:
Designed and implemented an SDR-based channel estimation and equalization system using LabVIEW and USRP 2920, improving SNR by 9 dB and enhancing wireless signal reliability by mitigating ISI and multipath distortions.★ Factory and Business Exposure:
Gained hands-on experience with electronics procurement and supply chains, working directly in factories with high-value equipment to understand sourcing, maintenance, and operational workflows.
WRITING
My substack is place for all the random thoughts that pop into my brain throughout the day.
MY NGO WORK
I’ve been involved with a bunch of NGOs, and it takes up most of my weekends :)
1. The Apprentice Project (TAP)
★ Finance Literacy Consultant: Spent 100+ hours creating 35+ financial literacy videos, breaking down topics like SIPs, taxes, and investments for underserved kids.★ 🔗 Here’s the link to my experience @ The Apprentice Project
★ Academic Support Volunteer: Trained a Grade 12 student in Physics for NEET during COVID through one-on-one tutoring★ Fundraising Volunteer: Raised money for MAD, which helped the organisation support more children in need★ 🔗 Here’s the link to my experience @ Make A Difference
3. UNICEF
★ Content Creator for Teachers: Helped create a training module to support government school teachers in making inclusive materials for children with disabilities.★ 🔗 Here’s the link to my experience @ UNICEF
4. DIKSHA (Digital Infrastructure for Knowledge SHAring)
★ Helped create simplified NCERT learning materials for classes 6–8 in government schools under the Diksha Project.★ 🔗Here’s the link to my experience @ DIKSHA