SHRADDHA KULKARNI
Currently, I work at ZS Associates, a boutique management consulting firm, where Iโve been for almost 2 years, working with Fortune 500 pharma and hospitality clients.I spent my college weekends city-hopping for debate competitions, winning over 40 awards at national and international levels.Niche talents include: reciting 100 digits of ฯ from memory, knowing all the BMTC routes in blr by heart, befriending every apartment cat, recognizing obscure Punjabi songs, and being the go-to fun fact person.
If you are a recruiter here is the Link to My Resume ๐
About Me
hi Iโm Shraddha, the less furry one on the right. Sadly that cute cat isnโt mine.I work at ZS Associates, a boutique mgmt consulting firm, on the Artificial Intelligence and Analytics side. Right now, I'm part of the MAX.AI team, where I help major pharma clients deploy enterprise-grade GenAI agents.
The best way to learn about me is through the people I've worked with:
โ LinkedIn recs from past teammates
โ College senior on my debate journey
โ College junior on my club leadership
โ From orgs training future debate champs
My corporate story
In my next role, Iโm looking to explore more of the growth and strategy side of things.Before joining MAX.AI @ ZS, I worked on analytics projects for hospitality and big pharma clients. I used SQL and Python to uncover business insights and drive shareholder value for those companies.In my 2ish years in corporate, Iโve led teams that have won multiple client awards. I won the Most Valuable Player award at my firm, competing with over 150 colleagues across our India and Argentina offices. Iโve also mentored new hires and made tons of amazing work besties along the way.
A little bit of this, a little bit of that
๐ I am a Kannadiga, and I live, work, and love BLR. I graduated in Electronics from R.V. College of Engineering (loved college, but itโs a degree I no longer use)๐ง Interned at Baker Hughes (a General Electric company), where I got my first exposure to B2B business in oil and gas and did some automation work using Java and Spring (learned how a company with ~57,000 employees operates)๐ฑ Started applying to consulting jobs because I wanted to work on the business side as well and not be involved solely in techThat led me to management consulting and ZS Associates, where:๐ด I worked on a hospitality analytics project for one of the largest hotel chains in the US (yes, I was the reason your hotels are more expensive on busy weekends :P)๐ค Now I work at MAX.AI, where I help clients roll out our GenAI agents across their enterprise workflows
Apart from work, hereโs what fills my cup:
๐ Financial Literacy Educator:
I have been creating financial literacy videos for The Apprentice Project for over a year. (DM me for video samples!)๐ Debate Judge & Competitor ๐ Link to My Debate CVMy entire personality in college revolved around being a debate nerd. I have competed in 50+ British Parliamentary debates, won 40+ awards, and judged 20+ competitions. I was an invited and remunerated judge at IIT Bombay, IIM Indore, NLS Bangalore, and more.๐ Bharatanatyam Dancer:
Iโve always loved dancing, so my parents signed me up for Indian classical dance classes. I ended up doing Bharatanatyam for over 10 years and finished 4 exam levels. I took a break during COVID, but Iโd love to get back to it sometime.๐ Before the 9 to 5:
Before the 9 to 5 and on weekends, youโll find me cooking, watching YouTube video essays, going on long walks, journaling, and catching up with friends across time zones.My 6 journals are where I store notes on interesting ideas from articles, books, tweets, and YT videos.
GALLERY
Proof of Life
WORK
๐ Professional Target:
Exploring new opportunities in strategy, growth and product.
๐ข Current Role: Management Consultant at ZS Associates
๐ธPricing and Profitability Strategy for a leading U.S. hotel chain
๐ธAdvanced Data & Business Analytics
๐ธAwards and Recognition @ ZS
๐ข Baker Hughes (General Electric) | Project Report
๐ธ Developed & automated solutions using CronJobs for efficiency
๐ Cisco Center of Excellence at RVCE | Project Report
๐ธ Crowd Management using BLE and OpenPose
๐ธ Deep Learning for Airport Security: Advanced Object Detection with YOLOv3
๐ RF Antenna Intern | Project Demo Video
๐ธAntenna Engineering
๐ธBusiness Exposure to the Semiconductor Industry
Work
๐Current Role: Management Consultant at ZS Associates
โ
Pricing Profitability Strategy:
Managed $20M in monthly revenue across 30+ hotels, driving 8% YoY growth by optimizing pricing strategies through data analytics, market trends, and demand forecasting to maximize profitability.โ
Advanced Data & Business Analytics:
Leveraged SQL and Python for demand forecasting, segmentation analysis, price elasticity modeling, competitor benchmarking driving insights that optimized revenue across 1,200 hotelsโ
Leadership:
Deputy lead of a 13-person team, mentoring new joiners and equipping members with SQL skills to extract insights from unstructured data, optimizing hotel revenue during high-footfall nights and navigating slow seasons.โ
Awards and Recognition:
Earned the โMost Valuable Playerโ award among 100+ peers across India and Argentina for high quality of work, led the training of a team to win the โMost Meaningful Client Impactโ award.
Work
๐ ๏ธ Baker Hughes (General Electric) | Project Report
โ
Implemented automation solution:
Automated e-commerce report generation using Java and cron jobs, saving 12+
hours/month and optimizing shopbakerhughes.com reports for B2B decision-making in the oil & gas industry.โ
Gained industry insights, understanding B2B operations in oil & gas and renewable energy while working on the Baker Hughes website.
Work
๐ Cisco CoE, RVCE | Project Report
๐ธ Crowd Management using BLE and OpenPose:
โ Developed and implemented a real-time crowd management system integrating OpenPose-based pose estimation and Bluetooth Low Energy (BLE) beacon localization to detect and manage overcrowding.โ Achieved 40%+ accuracy in multi-person tracking, reducing response time for overcrowding alerts by 90%, and enabling authorities to take proactive crowd control measures within seconds using existing CCTV infrastructure.
๐ธ Deep Learning for Airport Security: Advanced Object Detection with YOLOv3:
โ Developed an AI-driven crowd management and safety solution leveraging YOLOv3 to enhance object localization in airport security scans, enabling real-time detection of dangerous items with improved accuracy.โ Optimized detection performance, reducing False Positive Rate (FPR) by 10% compared to earlier YOLO versions and traditional models, ensuring faster and more reliable threat identification in high-security environments.
Work
๐ถ RF Antenna Intern | Project Demo Video
โ
Antenna Engineering:
Designed and implemented an SDR-based channel estimation and equalization system using LabVIEW and USRP 2920, improving SNR by 9 dB and enhancing wireless signal reliability by mitigating ISI and multipath distortions.โ
Factory and Business Exposure:
Gained hands-on experience with electronics procurement and supply chains, working directly in factories with high-value equipment to understand sourcing, maintenance, and operational workflows.
WRITING
My substack is place for all the random thoughts that pop into my brain throughout the day.
MY NGO WORK
Iโve been involved with a bunch of NGOs, and it takes up most of my weekends :)
1. The Apprentice Project (TAP)
โ Finance Literacy Consultant: Spent 100+ hours creating 35+ financial literacy videos, breaking down topics like SIPs, taxes, and investments for underserved kids.โ ๐ Hereโs the link to my experience @ The Apprentice Project
โ Academic Support Volunteer: Helped kids with their schoolwork, which made them do better in their studies and feel more confident.โ Fundraising Volunteer: Raised money for MAD, which helped the organisation support more children in need.โ ๐ Hereโs the link to my experience @ Make A Difference
3. UNICEF
โ Content Creator for Teachers: Helped create a training module to support government school teachers in making inclusive materials for children with disabilities.โ ๐ Hereโs the link to my experience @ UNICEF
4. DIKSHA (Digital Infrastructure for Knowledge SHAring)
โ Helped create simplified NCERT learning materials for classes 6โ8 in government schools under the Diksha Project.โ ๐Hereโs the link to my experience @ DIKSHA
Contact
Reach out on LinkedIn, email, or Twitter! I enjoy meeting new people, so say hi! (No, I donโt have Instagram, shocking, I know :P)