SHRADDHA KULKARNI
Currently, I work at ZS Associates, a management consulting firm, where I’ve been for almost 2 years.In college, I was super involved in debating and became an internationally recognized parliamentary debater, with achievements in over 30 competitions.In my free time, I love a good podcast, Punjabi music, and learning about economics and business, but my friends mostly know me as the outgoing one who will always psps at cats.
If you are a recruiter here is the Link to My Resume 📄
About Me
Hi, I'm Shraddha 👋I work at ZS Associates in data analytics and consulting, helping clients make sense of the unstructured data they’ve collected. Using SQL, Python, and market insights, I transform raw data into strategies that drive better business decisions.
The best way to learn about me is through the people I've worked with:
➜ LinkedIn recs from past teammates
➜ College senior on my debate journey
➜ College junior on my club leadership
➜ From orgs training future debate champs
What I’m really good at:
🔹 Turning messy data into insights:
I have use SQL & Python to explore and analyze data, helping businesses find useful insights in unstructured databases.🔹 Spotting patterns across industries:
I've worked with data from tech, AI, hospitality, and more spotting trends that lead to smarter decisions.🔹 Leading teams:
I've mentored new hires in Pune and helped my team win a client impact award, competing with 500 others in the organization from India and BA.
How I Got Here
🔹A non-linear journey:
I started in electronics engineering, built ML models, wrote Java at Baker Hughes, consulted for an AI startup, and eventually found my way into business strategy.🔹Growth Mindset & Trying New Things:
Whether it’s an ML algorithm or a pricing strategy, I love jumping into new challenges, learning from scratch, and trying out different things.🔹High agency:
Whenever something interests me, I find ways to get involved and build the right skills. From engineering to software development to consulting, I’ve explored different fields and picked up coding, analytics, strategy, and problem-solving along the way!
Where I’m From & How It Started
🔹 Raised in Bengaluru, I'm a Kannadiga who graduated from R.V. College of Engineering.🔹 Interned at Baker Hughes (a General Electric company), where I got my first exposure to Java, Spring, and Angular.🔹 Started applying to consulting jobs because I wanted to work on the business side as well!That led me to management consulting and ZS Associates, where:🔹 I worked in Pune on a hospitality analytics project for one of the largest hospitality hotel chains in the US (yes, I was the reason your hotels are more expensive on busy weekends 😬).
Apart from work, here’s what fills my cup:
🔹 Financial Literacy Educator:
Created 25+ educational videos on SIPs, Mutual Funds, and Taxes for underserved kids through The Apprentice Project for over a year. (DM me for video samples!)🔹 Debate Judge & Competitor: Link to My Debate CVCompeted in 50+ British Parliamentary Debates, won 40+ awards, and judged 20+ competitions. Invited & remunerated judge at IIT Bombay, IIM Indore, NLS Bangalore, and more.🔹 Bharatanatyam Dancer:
Completed 4 exam levels with 10+ years of practice.🔹 Journaling, Learning, Reading:
I have a habit of journaling daily, reading, and making it a point to learn something new daily and also force-feeding my friends fun facts they didn’t ask for :P
Proof of Life:
Work
👔 Professional Target:
Seeking roles in Data Science, Data Analytics, Business Analytics, or Growth Strategy.
🏢 Current Role: Management Consultant at ZS Associates
🔸Pricing and Profitability Strategy for a leading U.S. hotel chain
🔸Advanced Data & Business Analytics
🔸Awards and Recognition @ ZS
🏢 Baker Hughes (General Electric) | Project Report
🔸 Developed & automated solutions using CronJobs for efficiency
🎓 Cisco Center of Excellence at RVCE | Project Report
🔸 Crowd Management using BLE and OpenPose
🔸 Deep Learning for Airport Security: Advanced Object Detection with YOLOv3
🎓 RF Antenna Intern | Project Demo Video
🔸Antenna Engineering
🔸Business Exposure to the Semiconductor Industry
Work
📍Current Role: Management Consultant at ZS Associates
★ Pricing Profitability Strategy:
Managed $20M in monthly revenue across 30+ hotels, driving 8% YoY growth by optimizing pricing strategies through data analytics, market trends, and demand forecasting to maximize profitability.★ Advanced Data & Business Analytics:
Leveraged SQL and Python for demand forecasting, segmentation analysis, price elasticity modeling, competitor benchmarking driving insights that optimized revenue across 1,200 hotels★ Leadership:
Deputy lead of a 13-person team, mentoring new joiners and equipping members with SQL skills to extract insights from unstructured data, optimizing hotel revenue during high-footfall nights and navigating slow seasons.★ Awards and Recognition:
Earned the ”Most Valuable Player” award among 100+ peers across India and Argentina for high quality of work, led the training of a team to win the ”Most Meaningful Client Impact” award.
Work
🛠️ Baker Hughes (General Electric) | Project Report
★ Implemented automation solution:
Automated e-commerce report generation using Java and cron jobs, saving 12+
hours/month and optimizing shopbakerhughes.com reports for B2B decision-making in the oil & gas industry.★ Gained industry insights, understanding B2B operations in oil & gas and renewable energy while working on the Baker Hughes website.
Work
📟 Cisco CoE, RVCE | Project Report
🔸 Crowd Management using BLE and OpenPose:
★ Developed and implemented a real-time crowd management system integrating OpenPose-based pose estimation and Bluetooth Low Energy (BLE) beacon localization to detect and manage overcrowding.★ Achieved 40%+ accuracy in multi-person tracking, reducing response time for overcrowding alerts by 90%, and enabling authorities to take proactive crowd control measures within seconds using existing CCTV infrastructure.
🔸 Deep Learning for Airport Security: Advanced Object Detection with YOLOv3:
★ Developed an AI-driven crowd management and safety solution leveraging YOLOv3 to enhance object localization in airport security scans, enabling real-time detection of dangerous items with improved accuracy.★ Optimized detection performance, reducing False Positive Rate (FPR) by 10% compared to earlier YOLO versions and traditional models, ensuring faster and more reliable threat identification in high-security environments.
Work
📶 RF Antenna Intern | Project Demo Video
★ Antenna Engineering:
Designed and implemented an SDR-based channel estimation and equalization system using LabVIEW and USRP 2920, improving SNR by 9 dB and enhancing wireless signal reliability by mitigating ISI and multipath distortions.★ Factory and Business Exposure:
Gained hands-on experience with electronics procurement and supply chains, working directly in factories with high-value equipment to understand sourcing, maintenance, and operational workflows.
SUBSTACK & PODCAST
My substack is place for all the random thoughts that pop into my brain throughout the day.
This podcast is a collection of conversations with my friends, the same things we’d normally talk about over voice notes or texts, but recorded so you can listen too (and hopefully love it!)
WHAT I’M WATCHING, READING & LOVING!
WHAT I’M WATCHING, READING & LOVING!
I save links to blogs and articles I read online, mostly from Substack. I love personal essays and reflections on life.
| Title | Genre | Date Added |
|---|---|---|
| Pain Is Inevitable | - | 03-04-2025 |
| most advice is useless | - | 03-04-2025 |
| how to be lucky | - | 03-04-2025 |
| Mastering business language in 7 minutes | - | 03-04-2025 |
| Stoicism: The Ancient Remedy to the Modern Age | - | 03-04-2025 |
| It's authenticity all the way down | - | 03-04-2025 |
| when envy is a GPS | - | 03-04-2025 |
| 35 bits of advice for my younger self | - | 03-04-2025 |
WHAT I’M WATCHING, READING & LOVING!
I'm trying to be more mindful about reading more books and spending less time on my phone. Hit me up with any recommendations!Here are some fiction and non-fiction books I've read so far in 2025:
| Title | Genre | Date Added | Rating |
|---|---|---|---|
| work in progress |
WHAT I’M WATCHING, READING & LOVING!
I watch an absurd amount of YouTube, have zero regrets, and here are my latest faves:
| Title | Genre | Date Added |
|---|---|---|
| work in progress |
Contact
Reach out on LinkedIn, email, or Twitter! I enjoy meeting new people, so say hi! (No, I don’t have Instagram, shocking, I know :P)